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© 2008 Taylor Made Golf Company, Inc. All rights reserved.
TaylorMade is a part of the adidas Group.
#1 Driver in Golf claim based on combined 2007-2008 wins and usage on the PGA, European, Japan Golf, Nationwide, Champions and LPGA Tours, as reported by the Darrell Survey CO. and Sports Marketing Surveys, LTD.

Effective MOI (eMOI) is the positive influence on ball speed on off-center hits that's exerted by the combined effects of a driver's MOI and clubface technology (versus constant-thickness clubfaces). eMOI in Taylormade drivers is dramatically higher, and more valuable in terms of its affect on ball speed, than MOI alone, owing to the benefits of TaylorMade's patented Inverted Cone Technology.