2016 WGC Cadillac Championships
The second stop of the Florida Swing and the first WGC tournament of the year brings the PGA TOUR and the TaylorMade Tour truck to the WGC-Cadillac Championship at Doral – where 550 FedExCup points and a $1.62M purse await the conqueror of the Blue Monster.
Following its renovation in 2014, the Blue Monster course is widely considered by many tour players as one of the sternest tests on the schedule. TaylorMade staffers have fared well here in recent years, most recently with Dustin Johnson and J.B. Holmes finishing 1-2 last year.
With just 66 players in the field this week, it was relatively quiet for equipment changes, but the waves of positive feedback from the players about our M product line continues to build each day.
Here’s a quick look at a few of the main equipment changes made by our players in Miami:
J.B. Holmes discovered the M2 fairway in a very every-day-golfer kind of way. J.B. played a round at the Northern Trust Open with someone who was smashing their M2 fairway, and he couldn’t believe how far it was going. Holmes requested a M2 15° built to the same specs as his M1. During testing, J.B. consistently carried it 290 off the deck, which was way too far. The techs built out another variation at 17°, which gave him the 275 carry he was looking for. It’s in the bag at Doral.
Steven Bowditch put a new 9.5° M2 driver into play this week, opting for it over his M1 (same loft) after a significant amount of testing with TrackMan. While he absolutely loves his M1, the data was showing him that the M2 was faster and more forgiving on misses – more optimal for his swing to keep the ball down with less spin in the prevailing Florida winds.
Victor Dubuisson is a new TaylorMade staffer, and we’re extremely excited to have him. Victor is still testing out new products but couldn’t believe the performance of the entire M2 lineup. Here’s a look at Dubuisson’s full bag:
Check out our "Inside the Ropes" gallery at TOUR DIARIES.
Today, we also kicked off our #WaitingForGolf brand campaign with our 60 sec TV spot that will air during the WGC Cadillac Championships this weekend. There are many golfers across the US who are patiently waiting for Spring to arrive to get out there and play. Well, the wait is almost over. Watch the TV spot:
Download PDFDownload PDF
ABOUT TAYLORMADE GOLF
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.