TaylorMade Golf Company Introduces Phenom Junior Clubs
Continuing its Support of Junior Golf Initiatives, TaylorMade to Donate Portion of Proceeds from Every Set Toward PGA Junior League Golf
CARLSBAD, Calif. (May 9, 2016) – TaylorMade Golf, makers of the No. 1 Driver in Golf, introduced today Phenom, a set of clubs designed and engineered to support junior golfers with proper swing fundamentals through optimized lengths, weights and lofts, allowing for shots from tee to green with consistent distance gapping throughout the set. For each club in the set, the shafts have been both flex and weight-optimized and made to appropriate lengths, while the grips have been developed to meet the needs of smaller hands, allowing proper feel throughout the swing.
Driver & Fairway
From the makers of the #1 Driver in Golf, the Phenom driver is a 400cc titanium driver made to the same exacting standards of performance and design for which TaylorMade drivers are known. Designed at the USGA limit of COR, the Phenom driver delivers remarkable distance, forgiveness and easy launch technology in a visually appealing design, three key performance attributes rarely found in junior sets. The Phenom fairway wood features a stainless steel head with a low profile, low-CG design, providing technology that will help junior golfers get the ball airborne off the tee or from the fairway. A larger head size adds forgiveness and promotes confidence at address.
Rescue & Irons
Similar to the fairway wood, the Phenom RescueTM club features a stainless steel head design in the first Rescue that junior golfers will be excited to hit. Designed to be easy to launch with long distance, the versatile Rescue will also help bridge the critical gap between a players’ fairway wood and irons.
Perimeter weighted heads highlight the Phenom irons and wedge. Forgiving performance with generous offset assist in squaring the face at impact, enabling high and straight shots with greater accuracy. The multi-functional sole design aids in easy playability from a variety of lies and turf conditions.
Putter & Bag
The Phenom putter is a face-balanced, center-shafted mallet that has been designed for easy alignment and a soft, solid feel at impact. Heel-toe weighting delivers forgiveness on mis-hits, while the grip was specially-designed to promote optimum stability. Rounding out the set, the ultra-lightweight stand bag features dual ergonomic straps, premium materials and ample storage.
TaylorMade & PGA Junior League
Continuing their significant support and contribution toward junior golf initiatives that increase participation and passion for the game, TaylorMade will donate $20 from every Phenom set sold to the PGA Junior League. PGA Junior League Golf is a fun, social and inclusive opportunity for boys and girls ages 13 and under to learn and enjoy the game of golf. PGA Junior League Golf is the key youth initiative of PGA REACH, the charitable arm of the PGA of America. As such, the program focuses on fun, recreation, good health and sportsmanship.
Availability and Pricing
Available starting May 15, Phenom is available in two set configurations, each created for a specific size and age range of player. Both sets include graphite shafts that have been flexed specifically for junior swing speeds.
K40 comes in a 6-piece set for golfers ages 5-8 (18” - 22” fingertips to floor) that includes a 400cc Titanium driver, Rescue, 7-iron, SW, putter and bag at an MSRP of $249 USD.
K50 comes in an 8-piece set for golfers ranging from 9-12 years old (23” - 30” fingertips to floor) that includes a 400cc Titanium driver, fairway wood, Rescue, 7-iron, 9-iron, SW, putter and bag at an MSRP of $299 USD.
“Phenom sets are precision-engineered to provide the optimal lengths, weights, lofts and shaft flexes to promote proper swing mechanics for young golfers,” said Tomo Bystedt, Sr. Director of Product Creation, TaylorMade Golf. “Each Phenom set includes every club necessary to develop distance gapping while executing all types of shots from tee to green so juniors not only develop their skills but also their passion for the game.”
For more assets, including photography of both sets, click HERE.
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ABOUT TAYLORMADE GOLF
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.