TaylorMade Golf Company Unveils M2 Irons
Designed to Take Golfers Farther and Higher with Emphasis on Distance, Peak Trajectory, Sound & Feel
CARLSBAD, CALIF. (January 25, 2016) – TaylorMade Golf, the industry leader in iron innovation, announced the M2 irons today, the embodiment of the company’s pursuit to equip golfers with both maximum distance and playability in a game improvement iron. Designed for golfers who would benefit from an iron that prioritizes both distance and trajectory, while also delivering great forgiveness and feel, the M2 iron is designed for complete performance. By pushing the boundaries of innovation, the engineers behind M2 created a dominant blend of distance, peak trajectory, look, sound and feel that will give many golfers performance they didn’t know they were missing.
Taking Distance to New Heights
In creating the M2 irons, engineers employed many innovative features, including a new, proprietary fluted hosel, 360° undercut, Inverted Cone Technology (ICT), a new 3D badge and the company’s patented Speed Pocket technology.
A significant amount of mass is trapped in the hosel of all irons. To position the center of gravity low in the M2 iron, TaylorMade’s engineers utilized a new fluted hosel design to remove discretionary mass from the hosel, redistributing it lower and further back in the clubhead. The M2 iron also features an advanced topline construction – a 360° undercut that functions to increase the unsupported face area while saving weight to lower the CG, creating a canvas that lends itself to a unique combination of high ball speed, optimized launch angle and spin rate which yields exceptional distance and high peak trajectory.
This technology has resulted in an iron that outdistances the competition, as M2 is longer than Callaway’s XR iron by 5 yards and Ping’s G30 iron by 9 yards while maintaining a higher peak trajectory than both products.*
While the fluted hosel and 360° undercut are the pathways to distance, speed and higher ball flight are achieved through the incorporation of a newly designed Speed Pocket and a thin face with Inverted Cone Technology. First found in the RocketBladez irons in 2012, the Speed Pocket is one of TaylorMade’s most revolutionary technologies, engineered to increase launch angle and ball speed while providing added forgiveness for shots struck low on the face.
M2 irons employ a 3D badge to manage sound and feel – a considerable challenge in an iron that produces this much ball speed – that features multi-material V-shaped struts to improve sound qualities and dampen unwanted vibrations. To accomplish this, the badge was designed to be extremely stiff without inhibiting ball speed, a balancing act that our engineers were able to execute flawlessly.
Together, these product innovations work to push the limits of distance performance in an iron to successfully deliver golfers tremendous distance and high peak trajectory in a product that has the potential to change the landscape of distance irons as we know it.
"The materials and technologies that went into the M2 iron allowed us to combine metalwood-like launch conditions with exceptional shot height and excellent control and feel. In M2, we’ve achieved maximum distance and peak trajectory metrics to an extent that even shocked those of us who designed and engineered it." Tomo Bystedt, Director of Iron Product Creation
Pricing and Availability Available at retail on February 19, M2 irons ($799 steel; $899 graphite) will be offered in 4-iron through PW and AW with SW & LW also available. Players will have a choice of REAX 88 High Launch steel shafts (S, R) or M2 REAX graphite shafts (45/L, 55/M, 65/R or 75/S) in addition to numerous additional custom shaft options.
M2 Tour Irons
In addition to M2, TaylorMade also announced the M2 Tour iron, a distance iron designed with a more compact shape geared for players looking for distance with added workability. Featuring many of the same technologies as the M2 iron, M2 Tour toes the line between a distance iron and a players iron, and does so with performance and design that will appeal to a variety of player types seeking distance benefits. With M2 Tour, distance was certainly a priority, but not the only one. Size, shape, offset, topline thickness, sole width, sound, and feel were all scrutinized, ensuring an ideal blend of distance and playability in a more compact package. The M2 Tour is sure to become a favorite of many golfers that have wanted to enjoy the performance of a game-improvement distance iron but with the look and workability of a players iron.
Pricing and Availability
Available at retail on March 15, the M2 Tour irons ($899 steel) will be offered in 4-iron through PW with AW and SW also available. The stock shaft is the True Temper XP95 steel shaft in addition to numerous additional custom shaft options.
* Distance claims based on 7-iron robot testing at Tour player club head speed. The trademarks referenced herein are the intellectual property of their respective owner.
ABOUT TAYLORMADE GOLF
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.