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Club professional Eddie Terasa, a longtime member of TaylorMade’s Presidential Advisory Board – a group of experienced club pros that provide consultation to the brand – remembers testing the 300 Series drivers at a meeting in Scottsdale, Arizona. It was the first time anyone outside the company saw the clubs.
“The three different driver heads were something new and unique at the time – it’s become the norm today to have multiple models, but this was 20 years ago,” remembers Terasa, the Head Professional at North Hills Country Club in Menomonee Falls, Wisconsin. “You had the deep face of the 300, the 320 with a little narrower face and more spin, and the larger 360 model.
“I started hitting the 300, and I loved the sound and the shape of it. Then I got that 360 in my hands, and I could just bomb it – which for me, the added distance is what I needed. But the most important part was that you had three different choices with three different ball flights. You could see and feel the differences, so it was like clubfitting with drivers before you could really do that. Now it’s become the norm, and as usual, TaylorMade was way ahead of the curve.”
Doug Doxsie was at the same Presidential Advisory Board meeting, and he also has vivid memories of how the 300 Series changed the brand’s trajectory and the driver category.
“We were just ecstatic because it was such a game-changer to have three different options for golfers to try,” says Doxsie, the Head Professional at Seattle (Washington) Golf Club. “We tested them, they were awesome, and they were a departure. That 300 Series launch was a big step in TaylorMade’s history, and a steppingstone to where we are in driver technology today.”
TaylorMade continues along its path of innovation two decades later with the all-new 300 Mini Driver, a 307cc multi-material product that evokes the aesthetics of the 300 Series drivers in a powerful package that will appeal to a variety of golfers. The 300 Mini Driver has already been in the bag of tour professionals, and adds another custom fitting option for golfers at every level.
The 300 Mini Driver is designed to perform either off the tee or off the deck, thanks to a low-CG design that distributes weight across the sole from front to back with a reinvented V-Steel soleplate that allows for improved turf interaction. A lightweight carbon crown and high-strength titanium face – plus TaylorMade’s Thru-Slot Speed Pocket and Twist Face technology – help deliver the ball speed needed to create driver-like distance and forgiveness in a more compact package.
Available in 11.5° and 13.5° models, the 300 Mini Driver also has an adjustable loft sleeve to help fit each golfer’s preferred ball flight by allowing up to two degrees of adjustment up or down. That’s a modern homage to the barrier-breaking fitting options provided in the original 300 Series driver family.
“I think we’re definitely looking at two types of players who are going to be very interested in the 300 Mini Driver,” says Terasa. “One is the better player who wants a club with a little more accuracy off the tee to find narrow fairways or they want to turn it over and hit a draw – but with more pop than their 3-wood. I’m thinking of someone like Collin Morikawa trying to draw one around the corner on No. 13 at Augusta National.”
Terasa says he sees better players also liking the 300 Mini Driver as a 3-wood replacement, given how easily the V-Steel sole glides through the turf and the way the low CG design gets shots into the air off the deck.
As for the average golfer, there will also be plenty of takers for the 300 Mini Driver.
“Using launch monitors, I see a lot of golfers who just don’t get the loft and elevation on their drives but have a reluctance to go to a 12-degree driver, so they struggle off the tee,” Terasa says. “I think the 300 Mini Driver will be easier for them to get into because it launches high, is easier to control than a driver, and is longer than their 3-wood – plus it will help control their slice, too.
“I think the 300 Mini Driver is going to be really interesting and fun because people still remember and love the 300 Series – people are still buying those drivers used on golf forums 20 years later. They’re going to experience the 300 Mini Driver for themselves.”
Who can resist the perfect blend of nostalgia and modern performance?
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