The BMW Championship is the first PGA TOUR event following the official unveiling of the M1 driver last week in Connecticut. Considering the $10 million at stake for taking home the FedExCup title, expectations were reserved and we didn’t expect many of our Tour players to test the M1 until the offseason. Not only were players actively testing M1 in the few days leading up to Thursday’s opening round, but 16 athletes elected to officially put it in play – more than 20% of the field. That number makes M1 the #1 driver model in play at the BMW Championship only one week after its official launch. A remarkable accomplishment and true testament to the driver’s performance.
Here’s a look at some of the other numbers captured this week out at Conway Farms:
Jason Day’s longest drive with M1 during testing. (Day hit a 363 yard drive en route to his opening round 61 on Thursday).
Ryan Palmer’s new personal best ball speed in MPH.
The total number of athletes who switched to M1 in the midst of a #FedExCup playoff and a chance to win $10,000,000.
The total number of M1 460s in play.
The number of days it took for M1 to become the #1 driver model on Tour after announcing the driver on September 8th, 2015.
The total number of M1 430s in play.
M1 is officially the #1 model on Tour at the BMW Championship.
Take a look at TaylorMade staffer’ first impressions:
ABOUT TAYLORMADE GOLF
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.