2016 AT&T Pebble Beach Pro-Am

Last week was a wild one in the desert. Literally hundreds of M2 driver, fairway and Rescues were built, powering top-10 finishes from TaylorMade staffers Boo Weekley, J.B. Holmes and John Huh. The Tour truck departed the desert oasis of TPC Scottsdale and headed north for the breathtaking views of Monterey Peninsula and 17 Mile Drive and the AT&T Pebble Beach National Pro-Am.

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Restocked with M1 and M2 heads to keep up with the demand, the truck set up shop Sunday afternoon in anticipation of an blitz of additional requests from the athletes and celebrities. That’s exactly what happened Monday morning as pros and amateurs geared up for one of the toughest tests in golf – Pebble Beach Golf Links.


Here’s a closer look at some of the key equipment changes made by top TaylorMade Staffers:

Jason Day actually adopted two M2 3-woods this week. The first M2 3-wood he tested with the same specs as his AeroBurner 3-wood carried 280 yards and totaled upward of 300. This was too long for his traditional gapping but he kept it for playing tighter courses where he’d be hitting 3-wood primarily off the tee.


Jason had an additional M2 3-wood with 1/2″ shorter club length and an additional degree of loft to achieve his desired 275 carry and 280 of total distance. He will play this M2 in replacement of his AeroBurner for the added forgiveness and control with M2’s considerably larger sweet spot.

Dustin Johnson heavily tested both M2 driver and fairways around the Monterey Peninsula leading up to the tournament. DJ stuck with his M1 driver over M2 due to lower spin rates with the former. Similar to Jason Day, Dustin went with M2 fairways since he can add a degree of loft and hit further than his current gamer. The extra degree of  loft and the overall bigger sweet spot of M2 makes it the easiest fairway he’s ever hit.

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Ryan Palmer requested an M2 build after finally switching out of a Burner Superfast to M1 last fall. Considering it took 5 years to get the Superfast out of his hands, we were surprised to learn of his interest in M2. He ultimately stuck with M1 for the same reasons as DJ – less spin with M1, thus achieving maximum distance.

Justin Rose is late to the 2016 Tour Preferred X party, putting the golf ball into play this week. He loved the super soft feel, especially around the green where he could see the added control, but was worried about distance losses on full swings. We finally got him to test on FlightScope where he not only saw the same tee performance as the 2015 model, but found upwards of 2 yard distance gains on full swings. He’s gaming it with confidence at Pebble, as evidenced by his opening round of 66.

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Stewart Cink played and old RocketBallz 5-wood that looked like it would never come out of the bag.  When testing an M2 5-wood, Cink found 9 more yards of distance. He ultimately increased the loft of his M2 5-wood to play more like a 6-wood that carried as far s his RocketBallz total distance with little to no roll out – perfect for hitting greens on par-5s.

M by the numbers at the AT&T (report by Darrell Survey):

  • 56 total M drivers in play (33 M1, 23 M2)
  • More M drivers in play than all of Callaway and Titleist drivers combined
  • Nearly half the professional field is gaming a TaylorMade driver (47.4% to be exact)

Our CEO, David Abeles, was also playing at the AT&T Pro-Am this week. He partnered up with TM Staffer Steven Bowditch and they're currently sat at -10 for 36. David spent much of his practice round time catching up with some of our staff players on the range.

  • David Abeles & Justin Rose.jpg
  • David Abeles.jpg
  • David Abeles.jpg
  • David Abeles WITB.jpg

Good luck at the weekend David!

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About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.

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TaylorMade Golf

Jory Mendes
+1 760 476 8041

TaylorMade Golf
5545 Fermi Court


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