2016 RBC Heritage

Most golfers can only dream of a T10 finish at the Masters, but for #1 golfer in the world, Jason Day, it leaves a bitter taste. Jason had to quickly and literally put the Masters in the rear view mirror of the Day family mobile home as they began their commute to Hilton Head, SC for the RBC Heritage. With Harbour Town Golf Links playing nearly 500 yards shorter than Augusta National, a much different challenge awaited Jason as he prepped to claim his 3rd victory in his last 4 starts.


JDay UnFairway Harbour Town 1.jpg

Harbour Town is notoriously one of the tightest and toughest driving courses on the PGA Tour. Back when Jason originally put an M2 fairway in play at the AT&T Pebble Beach Pro-Am, he ultimately switched out because he likes to see 275-280 total yards off the deck from his 3-wood, and the M2 was going 285-295 yards. The longer total yardages make it difficult to hit full shots into par-5s, and off the tee Jason was hitting the M2 295-305 yards, which isn’t much shorter than his driver.

Jason’s caddy, Colin Swatton, specifically mentioned that this type of performance would be beneficial for a course like Harbour Town and primarily held on to that club specifically for this type of course, so it’s no surprise Jason put the M2 back in play this week.

JDay UnFairway Harbour Town 2.jpg

Through 2 rounds, Jason is averaging 281.2 yards off the tee which ranks him 52 in driving distance for the tournament. Not the most impressive stat at first glance, but considering he’s outdriving two-thirds of the field with a 3-wood and the occasional 2-iron, ranking 52 in driving distance is a serious accomplishment.


VIDEO: Jason Day tests the new red Spider Limited putter in slow motion to verify the pureness of the roll. Day videos each putter to make sure the ball isn’t skipping off the pace and delivering the most authentic and pure roll possible.

The last thing we expected Jason to change after his breakout 2016 season was his putter. After finishing #2 in putting average last year, Jason reached out to our putter development team with a special request at the end of the of the season. Jason has long loved the color red. Not only is red donned by the Australian flag, but it also has a tie to an infamous Australian arachnid – the Redback Spider. Gaming an Itsy Bitsy Spider putter, Jason thought it would be cool to pay homage to the Redback by adding a matte red finish to an Itsy Bitsy Spider putter.

Jason Day Red Spider .jpg

Jason was persistent with his request, going as far as to personally text for progress updates about the potential new flat stick. Two color variations of the new Spider Limited Putter were completed and sent to Jason the week heading into the Masters. Obviously the Masters isn’t the time to be tinkering with equipment, but Jason was giddy with excitement when he first got to roll his new Spider Limited at the RBC Heritage on Tuesday.

In his first round unveiling his new Spider Limited, Jason rolled 23 putts on his way to leading the field in strokes gained putting (+2.655), enabling him to climb into T2. Other TaylorMade staffers have clearly taken notice as texts and emails have been pouring in requesting builds. We’d expect more red popping up on PGA Tour putting greens the next few weeks. With the demand on Tour and the response from fans, the gears are in motion for a limited release in late May or early June.

Check out an inside the ropes gallery from the RBC Heritage 2016:

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  • 17th Harbour Town GL.jpg
  • JDAY Red Spider Limited.jpg
  • front tee box Harbour Town.jpg
  • JDAY RED SL putter.jpg
  • harbour town tee box.jpg
  • Harbour Town GL.jpg
  • 18 Harbour Town behind green.jpg
  • JDay UnFairway Harbour Town 2.jpg

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About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.

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The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.

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TaylorMade Golf

Jory Mendes
+1 760 476 8041

TaylorMade Golf
5545 Fermi Court


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