TaylorMade Golf Company Unveils M1 Special Edition Driver
Limited Offering Designed with Inspiration from Summer’s Marquee Global Events
CARLSBAD, Calif. (July 25, 2016) – Following the resounding success of the company’s “unmetalwoods” franchise launched in late 2015, TaylorMade Golf, makers of the No. 1 driver in golf, announced the impending release of a red, white and blue M1 Special Edition driver, designed incorporating custom components to celebrate Dustin Johnson’s victory in the season’s second major championship and inspired by two of the sport’s most celebrated events throughout the remainder of the summer.
Since its global launch in September of 2015, the M1 Driver has captured 24 worldwide wins*, with 13 of those coming on the on PGA TOUR, including a recent remarkable stretch of 7 wins in 8 tournaments by 6 different TaylorMade Tour staff players.
Similar to the original M1 driver, the M1 Special Edition features the use of a seven-layer carbon composite crown that resulted in a significant decrease in the crown’s weight and allowed engineers to lower the CG and add a revolutionary T-Track system that houses 25g of adjustable weight; the entire system has been placed low on the sole so regardless of moveable weight positions, the club still maintains a low center of gravity to deliver optimal trajectory.
Aesthetically, the M1 Special Edition features the same white forward section, while the carbon composite crown has been tinted a translucent dark blue color. Additionally, the driver incorporates a red T-bug logo alignment aid, red & blue T-Track weights, white PVD face & sole and a custom red aluminum sleeve in addition to an American flag on the driver’s toe. The 12 position loft sleeve provides up to four degrees of loft adjustment, the T-Track can be set for more/less draw/fade and higher/lower trajectory.
TaylorMade worked exclusively with shaft manufacturer Fujikura Composites on a custom Speeder 661 Tour Spec Special Edition shaft created specifically for the Special Edition M1. Limited in production, the M1 Special Edition includes the Golf Pride Z Grip Patriot Grip.
Along with the custom Fujikura shaft, the M1 Special Edition driver is housed in a premium full leather headcover, the same used by TaylorMade’s Tour staffers at the season’s second major championship.
“The M1 Special Edition Driver gives performance a new look,” said Brian Bazzel, Senior Director, Product Creation. “A stunning, American-inspired clubhead pairs perfectly with a special Golf Pride grip and Fujikura shaft to give golfers the ultimate in personalized performance in a can’t-miss red, white, and blue colorway.”
Availability and Pricing
Available on August 26 at $799 USD, the M1 Special Edition is available in 9.5* & 10.5* lofts in regular and stiff flexes only
*#1 Driver in Golf claim based on combined 2015 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.
*as of 7/24/16
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ABOUT TAYLORMADE GOLF
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.