TaylorMade Golf Company Appoints Brian Bazzel as Vice President of Product Creation
Seventeen-Year Golf Industry Veteran to Lead Company’s Product Strategy and Development of Metalwoods, Irons, Balls, Putters, Wedges & Accessories
Carlsbad, Calif. (September 26, 2017) — TaylorMade Golf Company, an industry leader in product innovation and technology, announced today it has appointed Brian Bazzel, a fixture of TaylorMade’s product creation teams for the last seventeen years, as its new Vice President of Product Creation.
Bazzel, whose product creations have earned the highest accolades in the industry and are played by the best players in the world, will lead product strategy and development efforts for all of TaylorMade’s product lines, including metalwoods, irons, balls, putters, wedges and accessories.
One of the most well-respected product experts in the industry, Bazzel began his career at TaylorMade in 2000 as a member of the company’s research & development team, where he played a critical role in developing the MATT fitting system in addition to SelectFit, considered the ‘most comprehensive fitting system in the industry’ at its launch in 2007.
In subsequent years, his role has shifted into the product creation sector and has since been responsible for the efforts of a variety of TaylorMade’s most prominent and successful product lines, including the highly-popular Burner 2.0, RocketBladez and Tour Preferred irons lines as well as the widely acclaimed and most winning drivers on the PGA TOUR over the last two years, the M1 & M2.
Concurrently, succeeding Bazzel as Senior Director of Product Creation for metalwoods is Tomo Bystedt, whom like Bazzel, has vast experience with many of the company’s product lines which include putters, wedges and most recently, leading iron creation, a position he’s held since 2013 and whose most notable products include RSi, PSi and most recently, the P700 Series. Bystedt, who first joined TaylorMade in 2006, will now lead the company’s efforts in the development and creation of all metalwoods.
In his new role, Bazzel will now oversee one of the most prominent product creation teams in the golf industry, which, in addition to Bystedt and the metalwoods team, includes Bill Price (putters & wedges) and Mike Fox (golf balls & accessories). Bazzel and his team will report directly to CEO David Abeles.
"For five years, Brian has been the driving force behind our metalwoods product creation team, creating groundbreaking products that have invigorated the industry. His vision has helped position TaylorMade as the industry leader in metalwoods innovation and performance, and it is my great pleasure to welcome him to his new role as VP of Product Creation. There’s no doubt in my mind that under his guidance, the TaylorMade brand will continue to see exceptional growth and forge a lasting position as an industry leader across all product categories." David Abeles, CEO, TaylorMade Golf Company
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About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.