TaylorMade Golf Company Announces new Project (a)™ & Project (s) Golf Balls™
Re-engineered Golf Ball Construction and Tour-Proven Technologies Deliver Uncompromised Distance & Feel for the Recreational Player
Carlsbad, Calif. (January 29, 2018) – TaylorMade Golf Company, an industry leader in golf innovation and technology and makers of the Hottest Tour Ball* with the TP5 & TP5x models, announced today the expansion of its globally successful golf ball lineup with the addition of the 2018 Project (a) and the introduction of the all-new Project (s) golf balls.
Tour Technology. Soft Feel.
Since its inception in 2014, the Project (a) golf ball has been designed to deliver golfers Tour-level performance in a three-piece construction at an attractive price point. The original Project (a) gained notoriety by being designed with a cast urethane cover to provide Tour-level spin for the average golfer, a performance attribute unmatched by anything in the category. In 2016, the ball was made softer with lower compression while maintaining the greenside spin demanded by consumers. In 2018, Project (a) takes the next step in its evolution with new technologies that make it significantly longer than ever before.
“100% of worldwide Tours use a golf ball with a Urethane cover, while 0% use suryln. If every Tour player and Tour ball manufacturer in the world is telling you urethane is the best material, why wouldn’t you buy the only product outside the Tour ball category using this technology that’s now longer than ever before?” Michael Fox, Category Director, Golf Balls & Accessories
The new Project (a) is a three-layer design that incorporates a new Dual-Distance core and a new 322LDP seamless dimple pattern which combined increase driver and long iron distance while maintaining excellent greenside control and feel.
New 322 Dimple Seamless Cover
The Project (a) now uses the same 322 dimple pattern as the hottest Tour ball in golf, the TP5 & TP5x golf balls; resulting in superior distance through a more aerodynamic dimple pattern. Less drag = more speed = more distance.
The new Project (a)’s dual core design is comprised of a larger, softer-inner core, which scrubs off unwanted spin while providing great feel. The stiffer outer core allows for increased rebound and velocity. In addition to reducing driver and long iron spin, the stiffer outer core also aides in pinching the soft cast urethane cover between the clubface, creating more greenside spin.
Soft is Slow without Speed
Complementing the Project (a), TaylorMade is also introducing the all-new Project (s) golf ball. The all-new Project (s) offers an even softer feel while continuing the company’s focus on low driver spin and significant driver distance; a golf ball unlike any in the competitive class to date. To break through in a crowded and diluted space, TaylorMade has designed one golf ball that delivers on the two performance attributes amateur players in this category want most: soft feel AND distance. No longer does the golfer have to choose between one or the other with a single ball. That ball is Project (s).
Similar to the Project (a) the Dual-Distance Core in the Project (s) decreases the overall compression of the ball for soft feel while maintaining rebound and speed. The Project (s)’s compression is 60, 10 less than the Project (a). The dual distance core is a two-layer system that has a large, low compression inner core that reduces unwanted driver spin and creates great feel. The outer core consists of a softer-resilient polymer that also improves feel and maintains high ball velocities.
Aerodynamic Ionomer Cover
Due to the high COR of the Dual-Distance Core, engineers were able to use a soft ionomer cover that improves feel and control around the green. Compared to the competitive set, the Project (s) has the softest cover which provides more greenside spin and soft feel.
The Project (s) uses TaylorMade’s high lift 342LDP dimple pattern, which, in combination with the lower backspin construction, reduces drag throughout the golf ball’s flight for more distance. In general, lower compression golf balls travel the shortest distance, but with Project (s), TaylorMade’s engineers have solved for soft while maintaining impressive distance. The result is a golf ball that delivers on both distance and feel, allowing for golfers to no longer having to choose between one over the other. In addition to gloss white, the new Project (s) is also available in a matte yellow & matte orange finish that offers a unique look that stands out while being UV resistant.
“The new multilayer design incorporates a softer yet resilient dual distance core that maximizes distance and enables us to utilize a softer ionomer cover for soft feel and great control. We are eliminating the need for a golfer to choose between distance and feel in this category. The new Project (s) provides both softer feel AND distance.” Eric Loper, Director R&D Golf Balls
Pricing & Availability
The 2018 Project (a) & Project (s) golf balls will be available at retail on February 16 and April 1 at an MSRP of $34.99 & $24.99 USD per dozen, respectively. Project (a) will be offered in gloss white or yellow, while Project (s) will be offered in gloss white as well as matte orange or matte yellow. To learn more about both models, visit TaylorMadeGolf.com.
*“Hottest Tour Ball” claim based on retail sales growth of TaylorMade TP5/TP5x family vs TP/TPx from March to December (2017 vs 2016). Competitive families include Titleist, Bridgestone and Callaway tour balls.
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ABOUT TAYLORMADE GOLF
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.