Discover the new R1 Driver in 3-D

R1 is unlike any other driver. So, we created the R1 Virtual augmented reality app for you to see and interact with R1 like never before. Watch the video below to see how the app works, then download it for yourself by following the steps below.

Put TaylorMade’s newest driver in your hands today by using the R1 Virtual mobile app.


Step 1

From your device search "R1 Virtual" in the Apple iTunes Store (ensure your phone is running iOS 6) or the Google Play store. Download and install the app to your mobile device.


Step 2

If you have a magazine with the "See the Game" R1 ad in it, skip to step 3. If not, ensure your computer displays the R1 ad on the right hand side of the screen. For best results, print the ad and lay it on a flat surface.

Step 3

Launch the R1 Virtual app from your device and aim your device at the R1 ad. The R1 will spring to life once it’s activated. From here you can spin the clubhead with a swipe of your finger and view it from all angles; pinch to zoom in. You can also virtually tune the driver based on your individual needs and preferences.

See the Game R1 Ad