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PRIVACY POLICY
Last revised: January 21, 2025
Thank you for visiting the Privacy Policy of Taylor Made Golf Company, Inc. ("TaylorMade"). This Privacy Policy describes our practices and governs the use of personal information we collect from or about you through our websites and applications, including taylormadegolf.com, LoganOlsonPutters.com, AdamsGolf.com, MyTaylorMade+, myTaylorMadeOnCourse, MyFittingExp.com and any other TaylorMade website or application which links to this Policy (the “TaylorMade Sites”), written or oral communications, or from other sources, products or services offered by TaylorMade (collectively referred to as the “Services”). The Services are intended for users over the age of 18.
This Privacy Policy also explains the rights you have over your personal information and how you can opt out of certain uses and disclosures of your personal information, and, as a courtesy, provides a number of useful links to third party information regarding privacy protections. However, TaylorMade does not assume any responsibility for the accuracy and/or completeness of such third party information.
Who We Are and Sites We Own and Operate
TaylorMade is a US-based golf equipment and accessories manufacturer and retailer headquartered at 5545 Fermi Court, Carlsbad, California 92008, USA.
This Privacy Policy applies to consumers in the United States only. Links within these sites could direct you to third party sites that TaylorMade does not own or control. TaylorMade has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party sites, which may employ cookies and/or collect personal information. In addition, TaylorMade will not and cannot censor or edit the content of any third-party site. We encourage you to be aware when you leave the TaylorMade Sites, and to read the privacy policy of each website that you visit. TaylorMade affiliates may have their own privacy policy governing sites other than the above TaylorMade Sites.
By further browsing, creating an account, registering on the TaylorMade Sites, responding to any of our surveys, promotions or assessments, entering our sweepstakes, contests, or through fittings, other events, or forums which reference these Sites, contacting TaylorMade Customer Service, or otherwise utilizing the Services, you agree to this Privacy Policy and consent to the collection and use of your personal information as described in this Privacy Policy, to the extent permitted by law. Where legally allowed only with your express consent, we will affirmatively ask for your consent. Should we make any substantial changes in the way we collect and/or use any personal information we will amend this Privacy Policy, and we may email you to notify you of such changes, and your continued use of any Services constitutes your consent to the amended Privacy Policy. Accordingly, we encourage you to review the current version of the Privacy Policy whenever you visit the TaylorMade Sites.
This Privacy Policy addresses the following topics:
Information We Collect Automatically
Advertising and Online Tracking
Recording Your Interactions with the Sites
How We Use the Information We Collect
TaylorMade Text Message Programs
Your Rights & Choices About the Information We Collect
Your Rights & Choices for Marketing Communications
Retention of Personal Information
Transfer and processing of information in the United States
US State Specific Rights – Texas Residents
Notice to California Residents
Why We Collect Information
We collect data about users of the Services directly, automatically when you visit the Services, and sometimes from third parties. Some of this data may be considered “personal information” or “personal data”, and some of which may be considered “sensitive”, under various applicable laws. We will also treat other information, including IP addresses and cookie identifiers, as “personal data” where required by applicable law and we will treat certain personal data as “sensitive data” as required by applicable law.
Note that we may de-identify or pseudonymize personal data so that it is non-personal, such as aggregating (for example combining it with data about other individuals) and/or converting it to a code, sometimes using a function commonly known as “hash”, or otherwise removing characteristics that make the data personally identifiable to you. We maintain and use de-identified data without attempting to re-identify it, except where permitted by applicable law, such as to determine whether our de-identification processes satisfy legal requirements. We will treat de-identified or pseudonymized data as non-personal to the fullest extent allowed by applicable law. If we combine non-personal data with personal data, then we will treat the combined information as personal data under this Privacy Policy.
TaylorMade collects personal information because it is necessary to enable us to deliver products and services. For example, if you order a product, we need to have information such as your billing address, product choice, delivery information, and payment processing information. Your personal information also helps us communicate with you about our latest products, services, special offers, sweepstakes, contests, promotions, surveys, events and tournaments, and other information you might like to know about, if you so choose.
Additionally, we collect your personal information to help us design, deliver operation of, and tailor your experience using our Services. We may also correlate the personal information you have provided with information from other sources, which may help us to develop a more targeted user profile concerning you and/or your demographic information. For example, if you provide us with your personal information, we may crosscheck that against information that might otherwise be available through entities with whom we have a business relationship in order to develop a more in-depth demographic profile of you. We may also process personal information to target specific items of interest to you such as golf merchandise, fitting opportunities, assessments, and events.
The Services are intended for and should only be used by persons over the age of 18. We do not knowingly collect personal information from users younger than age 18.
Information We Collect
Whenever you access the Services, register a TaylorMade product, send us an email, purchase a product from a TaylorMade Site, register on one of the TaylorMade Sites, enter a contest or sweepstake, respond to an offer, participate in a promotion, survey or assessment, attend a fitting, submit data through one of our applications, call Customer Service, subscribe to one of our newsletters, interact with us via social media, or otherwise transmit information via any of the Services, TaylorMade may obtain and collect your personal information. TaylorMade has collected the following categories of personal information:
- Identifiers, including your first and last name, your postal address, telephone number, and email address;
- Commercial information, including your physical traits as related to your purchases, for example your handedness and handicap, your game performance data, including your golf scores and tracked shots, your equipment fitting specifications, your club preferences and specifications, and any videos or other analysis of your golf swing; loyalty program and membership tier details;
- Personal information categories listed in the California Customer Records statute, including payment information and your occupation;
- Protected classification characteristics under California or federal law, including your gender and nationality.
- Internet or other similar network activity, including information on your interaction with a website, application or advertisement.
- Geolocation data, including your location on golf courses when you utilize OnCourse or MyTaylorMade+.
- Inferences drawn from other personal information, including to develop a demographic profile of you, which may help us target specific items of interest to you such as golf merchandise, fitting opportunities, assessments, and events.
- Sensitive personal information, including your precise geolocation when you make use of certain Services.
Information We Collect Automatically
The TaylorMade Sites collect certain information indirectly and automatically from you and store it in log files by using cookies and other automated technologies. For more information on our use of cookies and other tracking technologies, please see below in the “Cookies” section of this Privacy Policy and in our Cookies Policy found here
In addition to any personal information or other information that you choose to submit to the TaylorMade Sites, we and our third-party service providers (including content and analytics providers and advertising companies) may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the TaylorMade Sites or one of our advertisements or other content elsewhere online (collectively referred to as “Usage Information”). Usage Information may include: the browser, device information (operating system, screen resolution, color capabilities), language settings, search terms you use; the URL that referred you to a TaylorMade Site; all of the areas within the TaylorMade Sites that you visit, the time of the visit, the links you select from the TaylorMade Sites to elsewhere online, among other information about your visit.
Our systems may also automatically collect your IP address or other unique identifier from your computer, cell phone, or other device used to access the TaylorMade Sites (collectively referred to as a “Device Identifier”).
Usage Information and Device Identifiers may be non-identifying or may be associated with you and therefore identifiable. Whenever we associate Usage Information or a Device Identifier with you as an individual and identifiable person, we treat it as personal information.
Computer Profiles
TaylorMade may also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement.
How We Collect Information
We collect information in these primary ways:
- You give us information directly: We collect information from you when you create an account with us, sign up to receive marketing communications, purchase a product from us, or when you interact with us about a product, service, or promotion we offer.
- We collect information automatically and indirectly from you: We automatically collect certain types of personal information when you visit the TaylorMade Sites. For example, we automatically collect various types of technical information when you use the TaylorMade Sites as described in this Privacy Policy.
- We collect information from other third-party sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as information about golf handicap and golf shot data.
- We collect performance data to help you choose or customize your golf equipment, to improve your game, and to personalize your experience when using TaylorMade products and services.
- We may also receive information from third parties who provide third-party tracking services through web-beacons as otherwise discussed in this Privacy Policy.
Please note that your personal information collected by the equipment, software, or tracking technologies owned or licensed by third parties (including shot tracking or golf club sensor technology) is retained by TaylorMade and the third parties independently.
Use of Web Beacons
The TaylorMade Sites and certain emails sent to consumers who have not disabled their browsers for web beacons and cookies contain electronic images (called "pixels", "transparent GIF files", or "web beacons") that allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. In some cases, these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the TaylorMade Sites. The cookie was placed by us or another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read.
Advertising and Online Tracking
We may also use web beacons, pixels, cookies or other storage technologies, including on the TaylorMade Sites and through unaffiliated third-party services such as Google Analytics, Facebook Business Tools, Google Ads and Microsoft Ads, to understand your online behavior on the TaylorMade Sites, unaffiliated third-party websites and in communications with TaylorMade for analytical, tracking or measurement purposes and to tailor advertisements and other communications, shown and sent to you advertising our and our partners' goods and services. Several of our service providers who utilize these cookies and other tracking technologies on the TaylorMade Sites enable you to opt out from receiving this type of advertising. For more information about third party cookies, including information about how to opt out of these technologies, please visit http://www.allaboutcookies.org/. For an explanation of how Google uses information from Services like ours, see www.google.com/policies/privacy/partners.
We also provide you with additional tools to opt out of receiving marketing communications from us, and certain disclosures of your information. Please see the “Your Rights & Choices for Marketing Communications” section of this Privacy Policy for more information.
Use of IP Addresses
TaylorMade does not store or record the Internet Protocol ("IP") addresses of visitors to the TaylorMade Sites for marketing purposes, although we may store IP addresses in server logs for features such as to keep your shopping cart active, for system maintenance purposes, or to store the source location whenever someone provides personal information
Recording Your Interactions with the Services
We may record your interactions with the Services using session replay technology, such as what pages you visit on the Services, how long you visit those pages, and any links you click or information you provide. We use this information for our internal business purposes, such as for website analytics, to improve the Services and our products and services, and to address functionality issues.
How We Use the Information We Collect
TaylorMade may use your personal information in the following ways:
- to enable us to respond to you generally, or to process, validate and verify requests and/or purchase orders;
- to perform any services requested by you;
- to compile and/or distribute aggregate information about our website users and aggregate usage patterns;
- to provide our own website designers with useful information for improving our websites and developing new features and services that meet your needs;
- to tailor your experience on the TaylorMade Sites and our communications with you, showing you content and sending you information we think might interest you or altering the content and our communications according to your personal preferences and interests; and
- to share with government agencies, law enforcement, or with third parties if we think we are legally obligated, or to protect ourselves. For example, we will disclose information in response to subpoenas, investigative requests, and reasonable discovery requests.
Aggregate Information
TaylorMade may share aggregate statistical information that does not identify you with business partners, sponsors or other third parties for any purpose. For example, we may tell an advertiser that X number of visitors visited a certain area on the TaylorMade Sites, or that Y number of men and Z number of women filled out registration forms. Such information is not treated as personal information because it does not identify you.
Unsolicited Email
TaylorMade does not send unsolicited bulk emails to anyone who has requested that we do not contact them. We send our newsletters only to those who have subscribed to receive them. If you have inadvertently received one of our newsletters or other marketing communication, or if you simply wish to stop receiving them, please follow the "unsubscribe" instructions contained in each newsletter or send a request to be unsubscribed to privacy@taylormadegolf.com. We may still send you emails that do not contain marketing, such as transactional emails should you purchase merchandise via the TaylorMade Sites or email notifying you of policy changes including to this Privacy Policy.
TaylorMade Text Message Programs
TaylorMade offers various text message programs from time to time. You may choose to receive text messages. If you sign up to receive text messages, we will send you marketing and other information. These messages may use information automatically collected based on your actions while on our sites and may prompt messages such as cart reminders, if you have not disabled tracking technologies such as cookies. If you opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number, when you read a message, your carrier's name, the date, the time, and the content of your messages, transactions you conducted with us on taylormadegolf.com, and any other information that you provide to us.
If you have opted-in to receive text messages from TaylorMade, you can opt-out of receiving future text messages at any time by texting STOP to our text messages. Please see the terms and conditions applicable to our Mobile Messaging Program to learn more, including how to opt-out of receiving future text messages. Message & data rates may apply. For Customer Service, please contact us at 877.860.8624 between 6 AM and 4 PM PST, Monday through Friday, or email us at privacy@taylormadegolf.com.
Your Rights & Choices About the Information We Collect
It is important that you are able to control your personal information. We are committed to providing you with control over your personal information. To the extent required by applicable law, you have the right to request a copy of your personal information that we maintain in our systems and databases and, where appropriate, request that we update, correct, or delete your personal information, or that we do not longer contact you.
Please be aware that it is not always possible to completely delete, erase, or comply with your request with respect to all of your personal information without some residual data backups in our systems and databases, because we still need to process your personal information for the purpose the data was collected, or we need your information to comply with legal obligations, perform contracts, resolve disputes, and for other legitimate reasons.
We are also unable to delete your transactional data related to your purchases and returns because we need to keep these records as long as required by applicable law.
If we are precluded from honoring your request to delete your personal information, we will inform you of the reasons for the decision. We will endeavor to process all such requests within 30 days of receipt or within such other time as specified by applicable law. Please submit your requests to privacy@taylormadegolf.com.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure so that we do not disclose personal information to any person who has no right to receive it. We may also contact you to ask you for further information to verify your identity and in order to speed up our response. For example, we may send a one-time password (“OTP”) or other similar form of verification to your email address or phone number on file with TaylorMade. Occasionally, it may take us longer than 30 days to process your request, for example, if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.
If you have a registered account with TaylorMade and would like to update or delete your contact information, please visit the “Account Settings” section and update the “Personal Data” section of your personal information details.
Your Rights & Choices for Marketing Communications
You will not receive marketing communications from TaylorMade unless you have opted in by checking the box under Account Settings on a TaylorMade Site. Should you opt-in to receiving marketing communications, you have the right to opt-out at any time by managing your Account Settings, emailing us at privacy@taylormadegolf.com, or clicking on the "unsubscribe" link at the bottom of the newsletter or email. Please note that it may take us 10 business days to honor your request or a shorter period where required by law. You may still receive notifications about TaylorMade products and services through one of our phone apps. You can disable such notifications through Settings on your phone or otherwise in accordance with the applicable telephone operating systems (eg, iOS, Android).
Retention of Personal Information
Your personal information may be retained by TaylorMade for as long as the purposes for which the personal information was collected continue to be required or if the retention is necessary for our legal or business purposes. For example, we may need to retain your personal information if we need to defend a legal claim or in the case of a dispute. In addition, we retain the right to keep non-identifiable information related to game performance, golf equipment preferences, use of TaylorMade products and/or applications for research and development purposes to improve our products and user experience. Should you have opted-in to TaylorMade marketing, we will retain your personal information for marketing purposes until you notify us (by opting out) that you no longer wish to receive marketing from us.
Specifically, TaylorMade may retain the following categories of personal information so long as we have a legal or business purpose for it or a legal requirement to maintain it:
- identifiers,
- commercial information,
- Personal information categories listed in the California Customer Records statute,
- Protected classification characteristics under California or federal law,
- Internet or other similar network activity,
- geolocation data,
- Inferences drawn from other personal information, and
- Sensitive personal information.
Once we no longer have a legal or business purpose for the personal information and no legal requirement to maintain the personal information, we will promptly purge the personal information.
Transfer and processing of information to the United States
TaylorMade is a United States corporation headquartered in California. Information we collect from you will be transferred and processed in the United States. Although access to the TaylorMade Sites is available around the world, use and enjoyment of the TaylorMade Sites is governed and operated in accordance with the laws of the United States. Where activity of TaylorMade as operator of TaylorMade Sites subjects it to European Union (EU) or United Kingdom (UK) data protection laws, TaylorMade complies with the requirements of those laws and regulations. TaylorMade makes no representations that the TaylorMade Sites are governed or operated in accordance with the law of any other state.
When visiting the TaylorMade Sites your connection will be through and to servers located in the United States. All information you receive from us will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located in the United States. By using the TaylorMade Sites and/or submitting information to us, you specifically consent to the transfer of your information to the facilities and servers in the United States, and to those with whom we may share your information as described in this Privacy Policy, to the extent allowable by law. Where legally allowed only with your explicit consent, we will affirmatively ask you for your consent.
If you are located in the UK or an EU country then you may provide information direct to TaylorMade or to its affiliated company in the UK, TaylorMade Golf Limited, or information may be collected by either of these companies from your use of the TaylorMade Sites. You information will be shared between TaylorMade and TaylorMade Golf Limited as information is stored on centralized servers. TaylorMade has a written agreement in place with TaylorMade Golf Limited incorporating appropriate safeguards as required by both the EU and UK data protection laws (including the EU and UK General Data Protection Regulations- GDPR).
Security
The TaylorMade Sites use physical, electronic and managerial security measures to protect the loss, misuse and alteration of information under our control.
Some of the TaylorMade Sites may require you to set up a user ID and password, for example, to enroll in some of our services or create a purchasing account with us. We recommend that you do not divulge your password to anyone. TaylorMade will never ask you for your password in an unsolicited telephone call or email.
Unfortunately, no data transmission over the Internet or any wireless network is 100% secure. As a result, while we strive to protect your personal information, we do not ensure or warrant the security of any information you transmit, and you do so at your own risk. You can report network abuse, including suspected malware or phishing, and any other risk of security violation by emailing privacy@taylormadegolf.com.
US State Specific Rights
Residents of certain U.S. states may have the ability to exercise additional rights and choices regarding their personal data. We will take reasonable steps to accommodate your request but may need to verify your identity before doing so. If you are a resident of Texas, please see the additional information below. If you are a California resident, please see the section that follows.
Texas. We set forth above the categories of personal data we process, the purpose for processing personal data, the categories of personal data shared, and the categories of third parties with whom personal data is shared. Residents of Texas have certain privacy rights with respect to this data, as described below.
If you are a Consumer residing in Texas (as defined by its privacy law) and would like to exercise your applicable rights, please email PrivacyRights@TaylorMadeGolf.com with your name and state of residency.
- Access Your Personal Data/Data Portability – You have the right to confirm whether we are processing your personal data and request to access such data, obtain a copy of the personal data we hold about you and, to the extent feasible and where permitted by applicable law, in a readily usable format to allow data portability.
- Delete Your Personal Data – You have the Right to Delete your personal data.
- Correct Your Personal Data – You have the Right to Correct the personal data we hold about you.
- Opt-Out of Sales of Your Personal Data and Targeted Advertising – You have the right to opt out of the sale of your data. Note that Texas law defines “sale” broadly to include sharing for monetary or other valuable consideration. If you are a Texas resident and would like to opt out of the sale of your personal data, please make a request using the methods to exercise your rights listed above. NOTICE: We may sell your sensitive personal data. This includes selling as is defined by Texas law, including to use your location to provide location-based advertisements.
- Right to Appeal – If, for any reason, you would like to appeal our decision relating to your request, you have the right to submit an appeal and can do so by following the instructions noted above. Please include your full name, the basis for your appeal, and any additional information to consider.
Sensitive Data – We will obtain your consent to the processing of any Sensitive Data (as defined in Texas).
Notice to California Residents
This California Privacy Notice is updated and effective as of January 21, 2025
This notice supplements the information contained in TaylorMade’s Privacy Policy and applies only to California residents. This California Privacy Notice sets forth the disclosures and rights for California Consumers regarding their Personal Information, as required by the California Consumer Privacy Act of 2018, the California Privacy Rights Act of 2020, and any implementing regulations adopted thereunder (collectively, the “CCPA”). Terms (including defined capitalized terms) used in this California Privacy Notice have the same meanings given in the CCPA, unless otherwise defined.
Exercising Your California Rights
If you are a California resident, you may have additional privacy rights, as noted below. If you are a California consumer and would like to exercise your rights, please email us at PrivacyRights@TaylorMadeGolf.com and identify the right you wish to exercise and your state of residence.
- Request to Know: You have the right to request what personal information we collect, use, disclose, and sell/share, including the right to request that we provide to you the specific pieces of personal information we have collected about you In order to have us provide specific pieces of information, we will require a signed declaration under penalty of perjury that you are the consumer whose Personal Information is the subject of the request.
- Right to Opt-Out of Sharing and Sales: You have the right to request to opt out from the sharing of your personal information to a third party for cross-context behavioral advertising (i.e. targeted advertising) and sale of personal information for monetary or other valuable consideration. Note that we do not sell your personal information for monetary consideration. In addition, the Digital Advertising Alliance also offers tools for California consumers to send requests under the CCPA to opt out of the sale of personal information by some or all of the participating companies https://www.privacyrights.info/.
- Request to Delete: You have the right to request that we delete personal information collected from you, subject to certain exceptions. We will however maintain a record of your request to delete. Should we be unable to delete your personal information, we will explain why. Please note that as part of the verification process, once you submit a request to delete, we may follow up and require you to confirm that you want your information deleted.
- Right to Correct: You may have the right to request TaylorMade correct inaccurate personal information it holds about you. Once we receive and confirm your request, we will use commercially reasonable efforts to correct inaccurate personal information, taking into the account the nature of the personal information and the purpose for our processing.
- Right to Limit The Use and Disclosure of Sensitive Personal Information: Under the CCPA, a business must only provide the Right to Limit The Use and Disclosure of Sensitive Personal Information when such use is collected or processed for the purpose of inferring characteristics about a consumer, or does not fall under certain statutory exceptions. Our use and disclosure of Sensitive Personal Information is not used for such purpose and/or falls within the statutory exceptions, and we therefore do not offer this right at this time.
- Non-Discrimination: We will not discriminate against anyone for exercising any of these rights.
More information on each of these rights is below.
In your request, you must provide enough information to allow us to verify you are the person about whom we collected personal information, or their authorized representative. You must also describe your request with enough detail so that we can understand, evaluate, and respond to it. We can’t respond to your request if we can’t verify your identity. Making such a request does not require you to create an account with us, and we will only use the information you provide in a request to verify your identity.
Verifying Your Requests
We will take reasonable steps to verify your identity based upon the information you provide and the type of request you are making When you exercise your Right to Know, Right to Delete, and/or Right to Correct Inaccurate Information, we may ask that you provide us with information, beyond your full name, in order to verify your identity and fulfill your request. If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf), we will not be able to process the request.
Agents
If you are an authorized representative submitting a request on a user’s behalf, please complete the applicable request per the instructions below. We will follow up to request a signed, written permission signed by the individual who is the subject of the request authorizing you to make the request on their behalf. The written permission must state your full legal name, the full legal name of the individual who is the subject of the request, and needs to be clear about the permission granted. Alternatively, you may submit a copy of a power of attorney under Probate Code sections 4000-4465. In either case, please also indicate in your email the nature of your request. The consumer’s identity, in addition to your own, will need to be independently verified in order for us to be able to fulfill your request. We may also ask the consumer to directly confirm with us that they provided you permission to submit a request. Please keep in mind that if we do not receive adequate proof that you are authorized to act on the consumer’s behalf, we may deny the request.
"Do Not Track" and Global Privacy Control Signals
Do Not Track. Note that your browser settings may allow you to automatically transmit a "Do Not Track" signal to websites and online services you visit. When you choose to turn on the “Do Not Track” settings in your browser, your browser will send a signal to websites, analytics providers, advertisements networks, plug-in providers, and other web service providers you encounter while browsing to stop tracking your activity. To find out more about "Do Not Track," please visit www.allaboutdnt.com
Global Privacy Control. Global Privacy Control (“GPC”) is a technical specification in your browser settings that you can use to automatically inform websites of your privacy preferences with regard to third party online tracking. To find out more about and set up GPC, please visit https://globalprivacycontrol.org/#about.
Data Retention
We will retain all categories of personal information described in this California Privacy Notice for as long as it is reasonably necessary for the purposes set out in this California Privacy Notice, considering the time period reasonably necessary to: use the Services; exercise the choices and rights you have requested; comply with our contractual obligations; enforce our terms for use of the Services; and comply with legal and regulatory requirements.
Notice of Financial Incentive
Under California regulations, certain programs we offer that provide benefits to consumers may be considered financial incentive programs. We may collect personal information from you in connection with these programs, e.g., such as contact information (name, email address, phone number) and certain commercial information (e.g., purchase history and points usage) for a number of reasons, including to administer the program, contact you with regard to your account (if any), to provide the benefits to you, to better serve you, and to fulfill your requests associated with the program.
To opt into the programs, you may need to provide certain information, register for an account and agree to the applicable program terms, or otherwise follow the instructions associated with that applicable program. You may visit our Loyalty Terms & Conditions at the following URL: https://www.taylormadegolf.com/shared-customer-service-customer-legal/loyalty-terms-and-conditions.html. Please also see the terms of the program you are joining for additional description of the program and any additional requirements. Participation in our loyalty or other similar programs is voluntary and you can withdraw at any time. To withdraw from the loyalty or other programs, please email privacy@taylormadegolf.com.
To the extent that we provide a program that may be considered a financial incentive because the program is directly or reasonably related the collection, deletion or sale or retention of consumer personal information, the value is reasonably related to the overall value we receive from the personal information participants provide specific to the program minus the costs and expenses we incur in providing the program.
Personal Information We Collect
The personal information we collect about you will depend upon how you use the Services or otherwise interact with us. Accordingly, we may not collect all of the below information about you.
In addition to the below, we may collect and/or use additional types of information and will do so after providing notice to you and obtaining your consent to the extent such notice and consent is required by the CCPA.
| Category of Personal Information Collected | Categories of Sources from which the Information was Collected | Business or Commercial Purpose(s) for which Information is Collected | Categories of Third Parties to whom this type of Personal Information is Disclosed for a Business Purpose | Categories of Third Parties to Whom this Type of Personal Information is Sold or Shared for Cross Context Behavioral Advertising |
|---|---|---|---|---|
| Identifiers |
We may collect this type of information from:
|
We may use this type of information to:
|
We may disclose this type of information to:
|
Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA in certain circumstances |
|
Any categories of Personal Information described in subdivision (v) of Section 1798.140
This category includes name, address, and phone number, and other categories of information classified as “personal” under this California law. Note: information in this category may overlap with other categories. |
We may collect this type of information from:
|
We may use this type of information to:
|
We may disclose this type of information to:
|
Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA in certain circumstances. |
| Protected classification characteristics |
We may collect this type of information from:
|
We may use this type of information to:
|
We may disclose this type of information to:
|
We do not sell or share such information. |
| Commercial information |
We may collect this type of information from:
|
We may use this type of information to:
|
We may disclose this type of information to:
|
Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA in certain circumstances. |
| Internet or other similar network activity information |
We may collect this type of information from:
|
We may use this type of information to:
|
We may disclose this type of information to:
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Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA in certain circumstances. |
| Precise Geolocation |
We may collect this type of information from:
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We may use this type of information to:
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We may disclose this type of information to:
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Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA in certain circumstances. |
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Audio, electronic, visual, or similar information
We may collect images or recordings from you when you use certain features of the Services. Depending on what they capture, these images and recordings could be considered personal information under the CCPA. |
We may collect this type of information from:
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We may use this type of information to:
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We may disclose this type of information to:
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We do not sell or share such information. |
| Inferences drawn from the information we collect about you | We may draw these inferences ourselves or acquire them from third-party data brokers/resellers or other business partners. |
We may use this type of information to:
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We may disclose this type of information to:
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Third party advertising, analytics, and similar marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances. |
Shine the Light Law
TaylorMade does not share personal information with third parties for their direct marketing purposes (as defined by California Civil Code Section 1798.83) unless we give you choice (to opt in or opt-out) before sharing with those third parties.
If you are a California consumer and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request by email to privacy@taylormadegolf.com. You must put the statement “Your California Privacy Rights” in the subject field of your email. You must include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
Questions & Changes to Privacy Policy
As permitted by law, we reserve the right to change or update this Privacy Policy at any time, without notice to you, in which case we will post the amended Privacy Policy on the TaylorMade Sites, including its effective date. Accordingly, you should check our website to see the current Privacy Policy in effect.
To ask us questions about this Privacy Policy, please contact us by:
Emailing us at: privacy@taylormadegolf.com
Calling us at: 877.860.8624 between 6 AM and 4 PM PST, Monday through Friday
Writing us at: Privacy Inquiries, 5545 Fermi Court, Carlsbad, California 92008, USA
Social Media
The TaylorMade Sites may now, or in the future, include links to social media. Any information you disclose in these areas becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from others. TaylorMade cannot safeguard the privacy of personal information you choose to disclose online in this manner.